{"id":24712,"date":"2026-05-11T16:03:50","date_gmt":"2026-05-11T20:03:50","guid":{"rendered":"https:\/\/www.locksearchgroup.com\/?post_type=job_listing&#038;p=24712"},"modified":"2026-05-11T16:03:50","modified_gmt":"2026-05-11T20:03:50","slug":"gestionnaire-marketing-hybride","status":"publish","type":"job_listing","link":"https:\/\/www.locksearchgroup.com\/fr\/job\/gestionnaire-marketing-hybride\/","title":{"rendered":"Gestionnaire Marketing &#8211; Hybride"},"content":{"rendered":"<p>Dans le cadre d\u2019une phase d\u2019expansion importante, notre client, un manufacturier en tr\u00e8s forte croissance dans le secteur de produits naturels, recherche un <strong>Gestionnaire Marketing <\/strong>qui pilotera et ex\u00e9cutera des initiatives marketing int\u00e9gr\u00e9es \u00e0 la fois pour l\u2019e-commerce en direct au consommateur (DTC) et pour les canaux B2B.<\/p>\n<p><strong>Principales responsabilit\u00e9s :<\/strong><\/p>\n<ul class=\"b3546ed4 bdf2b465\">\n<li>D\u00e9velopper et ex\u00e9cuter des strat\u00e9gies marketing int\u00e9gr\u00e9es pour les canaux DTC (e-commerce) et B2B.<\/li>\n<li>G\u00e9rer et optimiser le contenu du site web, les pages d\u2019atterrissage et les tunnels de conversion afin d\u2019am\u00e9liorer les taux de conversion, le SEO et l\u2019exp\u00e9rience utilisateur.<\/li>\n<li>Planifier et piloter des campagnes marketing digitales (m\u00e9dias payants, email marketing, r\u00e9seaux sociaux, affiliation) pour stimuler l\u2019acquisition et la fid\u00e9lisation.<\/li>\n<li>Collaborer avec les \u00e9quipes r\u00e9glementaires et scientifiques afin de garantir l\u2019exactitude, la conformit\u00e9 et la validit\u00e9 scientifique des contenus marketing.<\/li>\n<li>Cr\u00e9er et superviser les contenus (site web, blog, email, r\u00e9seaux sociaux) adapt\u00e9s aux audiences consommateurs et professionnelles.<\/li>\n<li>Soutenir les lancements de produits sur les canaux DTC et B2B avec des messages align\u00e9s et une ex\u00e9cution efficace de la mise sur le march\u00e9.<\/li>\n<li>Analyser les performances des campagnes et des canaux et fournir des recommandations bas\u00e9es sur les donn\u00e9es.<\/li>\n<li>Collaborer avec les \u00e9quipes commerciales pour soutenir la g\u00e9n\u00e9ration de leads, l\u2019acquisition de partenaires et la croissance des comptes.<\/li>\n<\/ul>\n<p><strong>Candidat id\u00e9al :<\/strong><\/p>\n<ul class=\"b3546ed4 bdf2b465\">\n<li>Dipl\u00f4me universitaire en marketing, administration, communication ou domaine connexe.<\/li>\n<li>Minimum de 5 ans d&#8217;exp\u00e9rience dans un r\u00f4le de marketing dans des environnements DTC et\/ou B2B.<\/li>\n<li>Exp\u00e9rience dans les produits naturels, CPG ou pharmaceutique.<\/li>\n<li>Exp\u00e9rience avec les plateformes e-commerce et l\u2019optimisation des taux de conversion (CRO).<\/li>\n<li>Bilinguisme.<\/li>\n<\/ul>\n<p>Si vous \u00eates int\u00e9ress\u00e9 par ce r\u00f4le, envoyez votre C.V. \u00e0 Patrick Parent \u00e0 pparent@groupelock.com en prenant soin d\u2019inclure \u00ab Gestionnaire Marketing \u00bb dans l\u2019objet de votre courriel.<\/p>\n<p>Seuls les candidats retenus seront contact\u00e9s.<\/p>\n","protected":false},"author":53,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_promoted":"","_job_location":"","_application":"pparent@groupelock.com","_company_name":"","_company_website":"","_company_tagline":"","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job-categories":[12876],"job_city":[],"provinces_wp_jm":[],"class_list":["post-24712","job_listing","type-job_listing","status-publish","hentry","job_listing_category-manufacturier"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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