• Job Description

    Reporting to the Senior Business Unit Director, Rare Disease & Neuroscience, the Product Manager will manage every aspect of the neuroscience business.  Specific areas of focus include defining the brand strategic and tactical plans, structuring implementation and performance monitoring, target customer identification and segmentation, development of high value, unique and innovative promotional programs and collateral materials, physician speaker training, and sales force training.  Full responsibility for managing brand budgets.

     

    Responsibilities

    • Identify market opportunities, industry trends and customer targets through competitive analysis, positioning, and marketing strategy assessments.  Integrate information and data across functions and geographies, as well as external knowledge, to generate insights that drive the business forward.
    • Leverage and align the expertise of key cross-functional stakeholders (including Medical, Regulatory Affairs, Market Access, Stakeholder Relations) to deliver insights and solutions geared to patient and physician needs 
    • Design, and execute marketing research needs to generate insights that can drive the strategic plan
    • Develop focused strategic and tactical plans for the brands, including monitoring goals, with specific understanding of the pharmacy and specialty care markets.
    • Communicate strategic and tactical plans to the US, Canadian senior management and the Specialty Sales Force.
    • Lead the development of promotional materials, programs, and training initiatives and work with Legal, Medical, and Regulatory to have them reviewed and approved.
    • Proactively track critical elements of brand performance (financial and non-financial), and recommend course corrections early and as needed
    • Determine effective marketing communication channels to raise awareness and understanding of the benefits of Ipsen’s therapy for selected patient types, and develop and deploy effective tactics to achieve Marketing Plan goals.
    • Partner with Finance to ensure optimal and timely use of allocated financial resources and fulfilment of cadence of brand tasks related to financial management
    • Partner with Supply Chain to manage inventory and production forecast process 
    • Support forecasting and pricing teams on an Ad Hoc basis
    • Establish a regular cadence of cross-functional Brand Team meetings
    • Interact and manage Agency partners on a regular cadence to ensure smooth and timely implementation of critical tactics per the tactical plan
    • Develop and maintain Key Opinion Leader (KOL) connections
    • Invest in field time with reps to hear first-hand what the situation is with physicians and payors, and utilize insights to inform the brand plans.
    • Create a culture of breakthrough thinking and pragmatic experimentation across the organization.
    • Participate in above-country working groups to proactively share Canadian innovation 
    • Working together with other functions, develop and implement a best-in-class Canadian commercial development plan for Ipsen’s product
    • Working with Medical Affairs, design high-value educational programming in response to identified interests and needs of physicians and patients 

     

    Qualifications

    • A Bachelor’s degree is required.        A Master’s degree, preferably in business (MBA) or health sciences is preferred  
    • A minimum of 3 years of experience in the biotechnology or pharmaceutical industry is required.  
    • A minimum of 2 years’ experience in sales, preferably specialty care
    • A minimum of 2 years’ marketing experience required. 
    • Experience in neuroscience an asset.
    • Experience in a start-up or part of an expansion sales force preferred.
    • Demonstrated ability to build relationships, foster trust and gain respect to lead, motivate, collaborate, negotiate and influence the decision-making of internal and external stakeholders.
    • Knowledge of pharmaceutical legal, regulatory, and medical processes required.
    • Demonstrated understanding of how customers use information across all channels and ideally experience in leveraging multiple channels to achieve education objectives.
    • Specialty product marketing experience is an asset.
    • Good collaboration and agency management skills.