Specialization and differentiation
We have been involved in recruiting for the Cannabis industry for several years, making several key placements in anticipation of legalization. The expertise and networks we had developed within the CPG and Pharmaceutical sectors made us a natural business partner for entrepreneurs and CPG companies looking to establish a Cannabis marketplace. When legalization occurred in Canada back in 2018, we had an effective program for top talent already in place, allowing those forward-thinking clients to hit the ground running.
The industry is still growing rapidly with flower, oils, edibles, beverages, and household products. Further expansion of legalization around the world has opened up export markets for Canadian suppliers, while cannabis-based Health and Beauty Aids (HABA), cosmetics, sleep aids, pain/anxiety suppressants, and pet-care products have accelerated revenue growth and product development. The global legal cannabis market is expected to reach $U.S. 73 billion by the year 2027, a CAGR of 18.1%.
With the recent introduction of cannabis-based beverages, the sales and marketing programs of the Cannabis industry and Beverage/Alcohol industry are becoming inter-twined. The “premiumization” strategy is rapidly being adopted by Cannabis companies seeking profitability.
Lock Search Group is highly active in the recruiting of the Functional Expertise talent needed in this nascent industry. From Sales and Marketing to Operations, to Logistics and Distribution, to Retail Display and Launch, Customer Data Science, and Financial Management, we are placing top performers in key roles.