Director of Business Development, North America

  • Director of Business Development, North America

    Montreal, QC

    Our client, a global leader in digital signage software industry, is looking for a Director of Business Development. Based in Montreal, the DBD will develop, implement, and monitor the company’s sales development strategy in North America in order to achieve targeted profitability. Reporting to the General Manager—North America, the person will be responsible for the continued success and growth across the territory and improve the market position.

    Main responsibilities:

    • Prioritize the sales strategy (in-depth SWOT analysis, work on the target buyers, on a risk-mitigation plan, etc.).

    • Develop trust and good relationships with functional stakeholders (Marketing, Customer Service Support, Finance, HR, Managing Directors) locally and globally.

    • Do in-depth market research targeting consulting firms, main out-of-home companies, integrators and end-user prospects.

    • Develop the business according to the market trends in the digital signage and computer vision industries.

    • Negotiate and close business deals.

    • Plan approaches and pitches.

    • Define, monitor, and implement monthly, quarterly, and annual plans to grow net sales.

    • Monitor of relevant market, customer, and competitor activities.

    • Report frequently to the Managing Director to maintain a harmonized and efficient internal collaboration

    • Monitor cost and margin.

    • Prepare forecasts, budgets, and medium-term plans.

    • Provide transparency through KPIs, reports and forecasts (e.g. order intake, sales, margins, etc.)

    • Evaluate the strengths and weaknesses of the current sales tools and processes.


    • Bachelor’s degree in Economics, Business or Engineering.

    • Minimum of 10 years of experience in International Sales Management/Business Development in a comparable position.

    • Relevant professional experience in digital signage and/or in related fields.

    • Strong network in related fields.

    • Experience in the application and optimization of CRM systems.

    • Experience in using classic sales controls and reporting tools.

    • Native English language, additional language skills, an asset

    • Excellent communication skills.

    • Entrepreneurial mindset and driven by winning new clients (retailers, C-level people, etc.)

    • Strong customer focus.

    • Coaching experience, an asset.

    • Strong negotiation and sales closing skills and assertiveness on a factual basis.

    • Strong organizational skills.

    • Strong capability to adopt a strategic mindset and to take the helicopter view

    • Conflict Management skills

    • Willingness to meet and negotiate involving member(s) of the team

    • Available to travel frequently within North America and occasionally to Europe.

    You can also submit your resume directly to Pierre Lussier at, indicating “Director of Business Development, North America” in the title of the email.

    Only selected candidates will be contacted.