Chief Marketing Officer (CMO)
Canada
Are you a visionary marketing leader with a track record of building and scaling purpose-driven brands? Lock Search Group is partnering with our client to recruit an inspiring and creative Chief Marketing Officer (CMO). In this role, you’ll bring their brand story to life, guide the overall marketing vision, and connect meaningfully with diverse audiences across North America and internationally. This is a unique opportunity to elevate a growing business that helps entrepreneurs rediscover their passion, focus, and freedom.
Job Summary
As CMO, you’ll report directly to the CEO and lead all facets of marketing strategy and execution. From brand development and B2B client acquisition to franchise recruitment and coach enablement, you’ll guide the vision, energize the team, and deliver high-impact results across North American and international markets.
Responsibilities
- Brand Leadership – Steward and evolve the brand across all platforms, ensuring a consistent and compelling story.
- Coach/Franchisee Enablement – Equip coaches with effective marketing tools, training, and playbooks to drive local success.
- B2B Client Acquisition – Develop and execute demand-generation campaigns that drive high-value leads.
- Data-Driven Optimization – Analyze performance, translate insights into action, and align efforts with KPIs.
- Team & Vendor Management – Build, lead, and inspire a strong marketing team while managing trusted external partners.
- Franchise Recruitment Marketing – Partner with recruitment teams to design campaigns that attract and engage quality franchisees, supporting growth and expansion.
Requirements
- 7+ years in senior marketing leadership roles (B2B experience preferred).
- Strong strategic mindset with the ability to roll up your sleeves and execute.
- Proven success in brand building, demand generation, and funnel optimization.
- Experience leading marketing within franchise, licensing, or distributed models (an asset).
- Exceptional communication, collaboration, and leadership skills.
- Passion for working in dynamic, fast-paced environments with direct executive access.
This is more than a marketing role—it’s a chance to shape the future of a brand with global reach, lead a passionate team, and make a lasting impact on entrepreneurs and business owners worldwide. If you’re a strategic and hands-on leader ready to drive growth and innovation, we’d love to hear from you. Apply in confidence today using the “Apply” button for immediate consideration.
Thank you in advance for your interest. Only individuals deemed to have the skill set and experience to fit the role will be contacted. Applicants must be legally entitled to work in Canada without sponsorship.
Lock Search Group is a National Executive Recruitment firm with offices coast-to-coast, a staff of more than 25 Consultants and Associates, and expertise in four core practice areas. Our mission is to provide exceptional Recruitment and Consulting Services to clients and candidates. We apply our experience and expertise to deliver solutions with a personalized approach that focuses on client needs and candidate goals.
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