Technical Sales & Field Application Lead
Calgary, AB
Lock Search Group is proud to be partnering with a leading precision agriculture technology company to identify a driven, field-proven professional for this exciting founding role in Canada.
Our client is seeking someone who can open doors, run technical demos, and still get their hands dirty when the job calls for it. This is a high-ownership, high-impact opportunity at the intersection of precision agriculture and smart seeding technology.
JOB SUMMARY
As the Canada Market Lead, you will be the face of our client's brand across Western Canada — building relationships with seeder OEMs, machinery dealers, and progressive farmers. You'll drive market development from the ground up: qualifying opportunities, supporting early installations, executing trade show presence, and feeding field insights back to the R&D team. This is a true founding hire — you'll be shaping how the Canadian market grows, not inheriting a playbook.
RESPONSIBILITIES
Market & Sales
- Build and qualify a pipeline of OEM and dealer opportunities across AB, SK, and MB
- Run consultative product demos and on-farm trials that convert to orders
- Maintain disciplined CRM follow-up and structured next steps
Field & Representation
- Support installations, basic troubleshooting, and on-site training
- Plan and execute trade show presence — lead capture to post-show cadence
- Collect structured field feedback and translate it into product input for R&D
REQUIREMENTS
- Legally eligible to work in Canada with a valid driver's license and willingness to travel regularly
- 3–8+ years of relevant experience in ag equipment sales, a seeder OEM, precision ag technology, or field application / technical sales
- Strong working knowledge of seeding equipment (air seeders / planters) or precision ag systems
- Comfortable with agricultural electronics — sensors, harnesses, controllers, and basic troubleshooting
- Proven B2B relationship builder: able to open doors, follow up, and move opportunities forward
- Confident communicator and presenter with professional brand presence
Nice to have — strong advantages
- Existing dealer, OEM, or grower network in AB / SK / MB
- Hands-on experience with seeding system setup, calibration, or seed monitoring technology
- Past experience with OEM engineering or field validation teams
- Ability to read wiring diagrams and document field issues clearly
- Hungarian language skills
OTHER
- Compensation - Competitive base + performance bonus / commission
- Travel & Vehicle - All travel expenses covered (vehicle allowance, fuel, etc.)
- Flexibility - Downtown Calgary office + flexible hybrid arrangement
- Impact - Build the Canadian market from day one alongside an established international team
If you're the kind of person who thrives in an autonomous environment, knows the Western Canadian ag landscape, and gets excited about putting a new technology in front of the right people — we'd love to hear from you. This is a rare opportunity to shape a market from the ground up, with the full support of a proven international organization behind you. Apply in confidence today using the “Apply” button for immediate consideration.
Thank you in advance for your interest. Only individuals deemed to have the skill set and experience to fit the role will be contacted.
Lock Search Group is a National Executive Recruitment firm with offices coast-to-coast, a staff of more than 25 Consultants and Associates, and expertise in four core practice areas. Our mission is to provide exceptional Recruitment and Consulting Services to clients and candidates. We apply our experience and expertise to deliver solutions with a personalized approach that focuses on client needs and candidate goals.
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