Our client, a leading biotechnology company is seeking an Associate Director of Marketing to join their specialty leadership team. The incumbent will be accountable for brand marketing activities across Canada for current products and future launches, working closely with cross-functional stakeholders to ensure seamless execution.
Key Responsibilities
- Accountable for brand marketing strategy in Canada, providing input into the development of the global brand strategy, functional plans and budget.
- Lead the local country brand planning process including analyzing the competitive landscape, identifying key promotional opportunities and developing customer-focused and differentiated messages to key target audiences.
- Work in partnership with local counterparts in Medical Affairs to create and agree on an aligned brand strategy.
- Collaborate with cross-functional teams to implement promotional activities defined in the local country brand plan.
- Analyze drivers and barriers of brand performance and identify/propose actions to address opportunities or risks to performance.
- Responsible for the development and execution of external stakeholder engagement plans in coordination with cross-functional teams.
- Accountable for the creation of local promotional materials aligned with the local and global brand plans for use by the sales force and via digital channels.
- Working closely with the Sales Director/Sales Managers in the development and execution of the Field Plan of Action, national/regional sales meeting execution and Field communications in collaboration with internal and external partners/stakeholders.
- Develop the local country promotional budget and manage spend in line with the approved budget.
- Maintain the highest ethical and compliance standards, personally and throughout the marketing team.
Qualifications
- Bachelor's degree required with preference for science background.
- 10+ years of biotech/pharma brand marketing experience with 5+ years of leadership.
- Successful record of hiring, coaching, developing, promoting and retaining top talent and effectively managing team performance.
- Expertise in managing agencies and suppliers.
- Ability to communicate and act promptly, demonstrated initiative, creativity, and ability to work effectively in complex, rapidly changing environments.
- Excellent planning, prioritization, communication and presentation skills
- Strong integrity and ethics in behaviors, actions, and communications.
- Working knowledge of local healthcare compliance codes and any relevant regulations related to promotional activities.
- Ability and willingness to travel as required 30-40%, some on weekends for conferences and meetings.
- Experience preferred in oncology marketing.
- Launch experience.
Thank you in advance for your interest, only individuals deemed to have the skill set and experience to fit the role will be contacted.
Lock Search Group is a National Executive Recruitment firm with 11 offices in Canada and one in the United States, a staff of more than 30 Consultants and Associates, and expertise in 11 major disciplines. Our mission is to provide exceptional Recruitment and Consulting Services to clients and candidates. We apply our experience and expertise to deliver solutions with a personalized approach that focuses on client needs and candidate goals.
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