Digital Marketing Specialist

  • Digital Marketing Specialist

    This is a remote position.
    Montreal, QC

    Our client, an innovative company in assistive technology, is looking for a Digital Marketing Specialist to join their team. Reporting to the CEO, the person will ensure social media management and the development of content pieces for the digital channels.

    Main responsibilities:
    • Implement a competitive natural search strategy.
    • Implement email nurture campaigns.
    • Develop a social media campaign (Facebook, LinkedIn, Instagram, Twitter, etc.).
    • Carry out competitive analysis and implement various marketing techniques.
    • Manage blog posts and copy for our social/digital campaigns.
    • Coordinate digital content production (blog, video, photos, etc.) with the in-house team.
    • Participate in redevelopment of the web properties.

    Qualifications:
    • DEC or bachelor’s degree in Communication or Marketing or in any other relevant field.
    • Minimum of 3 years experience in a digital marketing position.
    • Strong knowledge of SEM pay-per-click.
    • Deep understanding of SEO 
    • Knowledge of email marketing best practices, 
    • Strong knowledge of Google Analytics, Google Ads and Keyword Planner, Google Trends, Facebook Insights, Facebook ads, Instagram YouTube
    • Knowledge of content production tools (Adobe Photoshop, Illustrator).
    • Knowledge of digital best practices (SEO, Digital Ads, Web Banners, YouTube Videos,
    • etc.).
    • Knowledge of Assistive technology, WCAG/AODA compliance is a bonus.
    • Adwords, Facebook ads certification, a bonus.
    • Knowledge of landing/Gateway page best practices 
    • English (verbal & written).
    • French (verbal & written), a bonus.

    If you are interested in this opportunity, please submit your resume directly to Pierre Lussier at plussier@groupelock.com, indicating “Digital Marketing Specialist” in the title of the email.

    Only selected candidates will be contacted.