COMPANY PROFILE
Our client is a North American leader in structural steel, platework, and modular engineering solutions for the industrial construction sector. With proprietary products, trademarks, and a value-driven methodology, they are setting new industry standards- reducing installation costs, speeding up timelines, minimizing labour needs, and lowering risk. Their innovative approach is driving strong demand for their solutions. To support this growth, Lock Search Group has been retained to recruit a Chief Revenue Officer (CRO) to join the executive leadership team.
POSITION OVERVIEW
We are seeking an experienced construction industry sales leader, who will lead our clients' Marketing, Business Development, Sales, and Estimating functions. As a key member of the leadership team, the CRO is responsible for delivering above target profitable growth, increasing market share, while ensuring the company continues to set the industry benchmark for service, products, solutions and integrity.
Reporting to the Managing Director, the CRO will be accountable for building a strong brand presence across North America, building loyal client partnerships, ensuring competitive and profitable bids and project estimates, and achieving ambitious growth targets. Based in Toronto, Ontario, Canada, this role requires a blend of strategic growth planning with hands-on execution to achieve short and long-term company success.
KEY RESPONSIBILITIES
Strategic Leadership
- Define and execute a comprehensive revenue strategy across marketing, BD, sales, and estimating.
- Build and maintain a high-performance culture with strong employee morale and accountability.
- Develop and monitor departmental KPIs and dashboards to track progress against revenue targets.
- Ensure alignment of departmental strategies with executive leadership and company objectives.
Revenue Growth & Market Development
- Drive customer acquisition, market expansion, and pipeline growth.
- Lead contract negotiations, bid-to-win processes, and order acquisition to protect profitability.
- Ensure seamless handovers from estimating/sales to project execution.
- Represent the company at key trade shows, networking events, and client meetings.
Marketing & Brand Leadership
- Oversee brand development to ensure consistency across all platforms, client interactions, and project proposals.
- Lead thought leadership initiatives and demand-generation programs to strengthen market positioning.
- Analyze customer feedback, competitive intelligence, and market trends to refine strategies.
- Ensure ongoing SEO, digital presence, and marketing content strategy.
Operational Excellence
- Establish repeatable processes for efficiency and scalability across sales, marketing, BD, and estimating.
- Protect gross profit margins through careful oversight of bids, pricing, and negotiations.
- Collaborate with operations, contracts, and production to align forecasts with project capacity.
- Monitor customer satisfaction, proactively addressing risks and opportunities.
QUALIFICATIONS
- Proven executive leadership in revenue-focused roles (CRO, VP Sales/Marketing/BD, Commercial Director) within structural steel, modular construction, or industrial sectors.
- Deep expertise in sales strategy, estimating processes, pipeline management, and contract negotiations.
- Strong understanding of structural and platework steel fabrication, welding processes, modularization, and relevant industry codes (CSA S16, CSA W59, CSA W47.1, AWS D1.1, ISO 9001).
- Demonstrated ability to design and execute strategic plans tied to measurable KPIs and financial outcomes.
- Exceptional negotiation, presentation, and relationship-building skills.
- Strong financial and analytical acumen with budget and P&L oversight experience.
- Proficient in CRM systems, Microsoft Office Suite, and Adobe applications.
- Strategic thinker with a results-driven mindset.
- Inspiring leader who motivates and empowers teams.
- Confident communicator with the ability to influence at all levels.
- Resilient, proactive, and solutions-oriented under pressure.
- High integrity, professionalism, and alignment with company values.
If you meet the qualifications and are eager to play a pivotal role in shaping a Canadian success story, we invite you to apply. Please send your resume to the lead executive search consultant, Charles Warren, by selecting the “Submit” option and following the required steps.
Thank you in advance for your interest, only individuals deemed to have the skill set and experience to fit the role will be contacted. Applicants must be legally entitled to work in Canada without sponsorship.