Executive Recruiters for Beverage/Alcohol


Your beverage and alcohol recruitment agency

Key market trends

The thirst for new beverages, and the worldwide success of Canadian beer, wine, and spirits, are key factors in the continuing demand within the Beverage sector for talent in research, development, branding, product launches, and operations.

Plant-based products, non-alcoholic beverages, hard seltzers, ready to drink (RTD) beverages, sustainable packaging, and innovative marketing are driving exponential growth in the sector, chiefly through “premiumization” and differentiation. Data science is rapidly becoming a major business tool in the decision-making and planning processes.

We have been recruiting for the Beverage/Alcohol industry since 1983, and have developed functional expertise in Sales and Marketing, Supply Chain Management, Operations, Customer Insights and Experience, and Financial Management.

Our CPG Consultants, without exception, have had years of leadership success ‘working in the field”.  We know the key market trends, the competitive landscape, and the major players.

With in-depth recruiting knowledge and a 40-year history of networking among the top talent, we are the recruitment leader in the Beverage/Alcohol industry.

We fill a variety of beverage and alcohol roles

  • Chief Commercial Officer
  • Chief Marketing Officer
  • Consumer Insights Analyst
  • Consumer Insights Manager
  • CPFR Analyst
  • CPFR Manager
  • Demand Planner
  • Director Category Management
  • Head of Customer insights
  • Regional Sales Manager
  • Senior Brand Manager
  • Senior Marketing Manager
  • Senior Sales Planning Manager
  • VP Marketing

What our clients say about our beverage and alcohol recruiters

I consider the Lock team an extension of our internal talent teams… they know our culture inside and out, they know the market well and are great sounding boards as we think through approaches to resourcing. Mike and team are particularly agile and great at pivoting, calibrating as we go, and they always persevere to hunt down best possible candidate fit.

Heather Ray

Mark Anthony Group Ltd., Chief People & Talent Officer

Why choose Lock Search Group

Track record of success

Since day one, our formula for success has been simple: care deeply, and deliver. We know that your next hire could be the one who changes everything for your team, and we pride ourselves on helping you close the deal with the talent who can take you to the next level.

Our founder’s entrepreneurial grit reaches from coast to coast, and you can expect the same delivery-driven, passionately-proven partnership in any one of the Lock team’s 12 offices. With consultants who boast average tenures of a decade or more, we’re not messing around –– we’re here to make the match that measures up.

Leaders and listeners

What is your story, and what’s the story behind it? Our client-centric focus puts you and your specific goals firmly at the heart of our search process. We’re here to listen.

You’ll receive an individual action plan when you work with Lock, and we’ll be right on the same page every step of the way: what we will do, how you’ll see it happen, and when to expect results will all be clearly defined from the very beginning.

Industry-savvy insiders

We’ve been building incredible teams at Lock since 1983. In that time, we’ve crafted a strong network of business leaders, decision makers, and influencers.

But that’s only half of the story. Our recruiters make genuine connections because they’ve lived their industries, and they understand the field’s unique nuances, needs, and subtleties from the inside out. No matter your business, the cutting edge is where you’ll find us.

Talk to a beverage and alcohol recruiting expert

team member Ben Lamarche Read More

Ben Lamarche

General Manager, Partner

team member Mike Davis Read More

Mike Davis

Recruitment Consultant

team member Dave Dureno Read More

Dave Dureno

Recruitment Consultant

team member Matt Frost Read More

Matt Frost

Recruitment Consultant, Partner

team member Patrick Parent Read More

Patrick Parent

Recruitment Consultant

team member Michael Villeneuve Read More

Michael Villeneuve

Recruitment Consultant

team member Cameron Lappin Read More

Cameron Lappin

Recruitment Consultant, Partner

team member Trevor Martin Read More

Trevor Martin

Recruitment Consultant

team member Jackson Stewart Read More

Jackson Stewart

Recruitment Consultant

team member Jay Harvey Read More

Jay Harvey

Recruitment Consultant

team member Martiquea Mclean Read More

Martiquea Mclean

Hybrid Recruiter

team member Rachelle Boulay Read More

Rachelle Boulay

Recruitment Associate

team member Gresa Rugova Read More

Gresa Rugova

Recruitment Associate