Executive Recruiters for Beverage/Alcohol

Your beverage and alcohol recruitment agency

Key market trends

The thirst for new beverages, and the worldwide success of Canadian beer, wine, and spirits, are key factors in the continuing demand within the Beverage sector for talent in research, development, branding, product launches, and operations.

Plant-based products, non-alcoholic beverages, hard seltzers, ready to drink (RTD) beverages, sustainable packaging, and innovative marketing are driving exponential growth in the sector, chiefly through “premiumization” and differentiation. Data science is rapidly becoming a major business tool in the decision-making and planning processes.

We have been recruiting for the Beverage/Alcohol industry since 1983, and have developed functional expertise in Sales and Marketing, Supply Chain Management, Operations, Customer Insights and Experience, and Financial Management.

Our CPG Consultants, without exception, have had years of leadership success ‘working in the field”.  We know the key market trends, the competitive landscape, and the major players.

With in-depth recruiting knowledge and a 40-year history of networking among the top talent, we are the recruitment leader in the Beverage/Alcohol industry.

We fill a variety of beverage and alcohol roles

  • Chief Commercial Officer
  • Chief Marketing Officer
  • Consumer Insights Analyst
  • Consumer Insights Manager
  • CPFR Analyst
  • CPFR Manager
  • Demand Planner
  • Director Category Management
  • Head of Customer insights
  • Regional Sales Manager
  • Senior Brand Manager
  • Senior Marketing Manager
  • Senior Sales Planning Manager
  • VP Marketing

What our clients say about our beverage and alcohol recruiters

I consider the Lock team an extension of our internal talent teams… they know our culture inside and out, they know the market well and are great sounding boards as we think through approaches to resourcing. Mike and team are particularly agile and great at pivoting, calibrating as we go, and they always persevere to hunt down best possible candidate fit.

Heather Ray

Mark Anthony Group Ltd., Chief People & Talent Officer

3 Reasons to Choose Lock Search Group

Experience and expertise

We streamline and simplify recruitment processes. Our own hiring practices are industry specific; our Consultants are recruited from leadership positions within their respective vertical. As specialists, we understand the position requirements, our client’s business, and the market landscape. We function as an extension of our client’s brand, assessing the potential for the right business and cultural fit within a pool of qualified candidates.

Client-centric focus

You receive an action plan that details what we will do, how we will do it, and when we will do it. Our client-centric focus puts you at the centre of our values and our operations. The wide scope of services we are able to provide draws on our Consultants’ direct industry experience. Lock Search group delivers recruiting results that align with your timeframe and your business goals.

Lasting business relationships

We have built a strong network of business leaders, decision makers, and influencers. Many of them have been our recruiting clients for decades. These relationships span all sectors and regions, ensuring we are the best networked search firm in the country.

Talk to a beverage and alcohol recruiting expert

team member Ben Lamarche Read More

Ben Lamarche

General Manager

team member Ryan Berrecloth Read More

Ryan Berrecloth

Recruitment Consultant

team member Mike Davis Read More

Mike Davis

Recruitment Consultant

team member Courtnie Atkinson Read More

Courtnie Atkinson

Recruitment Consultant

team member Dave Dureno Read More

Dave Dureno

Recruitment Consultant

team member Matt Frost Read More

Matt Frost

Recruitment Consultant

team member Jay Harvey Read More

Jay Harvey

Partner, Recruitment Consultant

team member Dana Lamanna Read More

Dana Lamanna

Recruitment Consultant

team member Cameron Lappin Read More

Cameron Lappin

Recruitment Consultant

team member Glenn Lesko Read More

Glenn Lesko


team member Patrick Parent Read More

Patrick Parent

Recruitment Consultant

team member Jordan Taylor Read More

Jordan Taylor

Recruitment Consultant, Winnipeg/Saskatoon

team member Michael Villeneuve Read More

Michael Villeneuve

Partner, Recruitment Consultant

team member Angela Di Felice Read More

Angela Di Felice

Recruitment Associate